Burberry Goes Bright In Shades by Mario Testino

Burberry goes Bright eyes for the Spring 2011 campaign Ad. Photographed by Fashion photographer Mario Testino in Brighton, UK...

images sourced from Front-row-view

Prada Ditches Models For Illustration For Sunglasses Ad

Prada has ditched models for some cartoon illustrations of eagles, dogs and women for their Spring/Summer 2011 sunglasses collection.

Illustrators Ivo Bisignano, Marcela Gutierrez, and Andrea Tarella have created playful art work- 'fashion meets art', which Prada couldn't resist but to have for their campaign for the limited edition 'Minimal-Baroque' sunglasses collection.

Seeing cartoons wearing sunglasses looking all colourful, is nice a break from seeing perfect models. Love how Fashion has no boundaries...

Prada, telegraph

Frameworks Posters By Moxy Creative Celebrate Famous Eyeglass Frames.

Framegeek.com, a blog about Men's eyewear, sunglasses and glasses, has just issued a series of posters celebrating 'Eyewear Made Famous' by Moxy Creative.

The collection consists of six different aesthetically pleasing graphic art posters. Five of the posters each feature one iconic outline of recognizable eyewear frames on the subdued colored silhouettes of Andy Warhol, Johnny Depp, Mahatma Ghandi, Kanye West, and Yves Saint Laurent respectively. The sixth poster is a compilation of iconic white frames with call-outs beneath each of the face to whom the glasses belong.

The Warhol's:

The Depp's:

The Ghandi's:

The Ye's:

The YSL's:

The Frameworks poster:


01. Woody Allen 02. Kanye West 03. Buddy Holly 04. Michael Caine 05. Kurt Cobain 06. John Lennon 07. Geordi LaForge 08. Malcolm X 09. Johnny Depp 10. Dame Edna 11.Stephen Colbert 12. The Blues Brothers 13. Austin Powers 14. Yves Saint Laurent 15. Elton John 16. George Costanza 17. Bootsy Collins 18. Elvis Costello 19. Terry Richardson 20. David Hockney 21. DMC of Run DMC 22. Andy Warhol 23. Mohandas Ghandi 24. Steve Urkel 25. Napoleon Dynamite 26. Clark Kent 27. Shock G of Digital Underground 28. Truman Capote


Each of the six 11.75" x 15.5" prints costs $30 and is limited to a run of 50.
Buy them here.

Madonna Designs Sunglasses for Dolce & Gabbana & A Clothing Line For Juniors

You may have heard the announcement yesterday, via WWD, that Madonna and Dolce & Gabbana, after a very successful pairing for their 2010 advertising campaign, have collaborated on a new line of eyewear called MDG, featuring six designs (shown above).

Three of the six styles are shown below (images courtesy of Dolce & Gabbana and Swide magazine)






The 6 pairs of glasses will be distributed by Luxottica and feature an MDG logo on the temple. The "M" of the MDG symbol is filled with little stars, very Madonna.



The chic shades will be in D&G stores in May. They will retail from 180 to 210 euros or around $250 to $290.

Floating around the net have been some screen stills (shown below) of the upcoming campaign for the new eyewear shot by Steven Klein, who has long worked with Madonna for D&G as well as other projects.



The advertising campaign is said to be breaking in May.

This is not the only fashion design venture Madonna has embarked upon. The Material girl and her daughter, Lourdes, have designed a line of clothes for juniors that will launch at Macy's this coming August.

press release:
"MATERIAL GIRL" JUNIOR COLLECTION TO DEBUT THIS FALL

NEW YORK, March 10, 2010 (PRNewswire via COMTEX) the newly formed joint venture between Madonna and Iconix Brand Group, Inc., (Nasdaq: ICON) announced its first direct-to-retail license agreement with Macy's, Inc. for the "Material Girl" collection. "Material Girl" is a newly created, fast-fashion junior collection that will launch exclusively in approximately 200 Macy's stores and online at www.macys.com in August 2010 for the back-to-school season. As part of the direct-to-retail agreement, Macy's will have the opportunity to launch additional brands with MG Icon in the future.

The "Material Girl" collection was inspired and designed in collaboration with Madonna and her daughter Lourdes, along with Iconix Brand Group's in-house fashion department.

>
above: Madonna with daughter Lourdes

In addition to the back-to-school apparel collection, "Material Girl" will also launch in multiple categories including footwear, handbags and jewelry. The collection will retail from $12.00 to $40.00, comparative with pricing strategies at junior specialty stores. The strategy for growth will include additional categories in the lifestyle and beauty sectors, including fragrance, beginning 2011 as well as a rollout into additional Macy's stores.

Neil Cole, CEO and Chairman, Iconix, stated, "We are excited to announce the first in a series of new brands that will be developed under our partnership with Madonna. 'Material Girl' has a powerful retail partner in Macy's and we look forward to working together to deliver an innovative launch for our consumers."

"We believe that 'Material Girl' will be a dynamic exclusive brand for Macy's, and we look forward to working with Madonna, Lourdes and the Iconix team. Madonna is a fashion icon who can bring a new dimension to our juniors customer," said Jeff Gennette, Macy's chief merchandising officer. "'Material Girl' will enhance the excitement of fast fashion at Macy's."



Be sure to see all the amazing images from Steven Klein's 2010 Dolce & Gabbana advertising campaign with Madonna here:

•Steven Klein Brings Out Madonna's Best For 2010 Dolce & Gabbana Ad Campaign

Funky Find Of The Week: YURI Sunglasses From Mykita X Romain Kremer

High-end German eyewear company Mykita teamed up once again with irreverent men's fashion designer Romain Kremer for a very unusual (one might even say 'ugly') pair of sunglasses named The YURI in their latest 2010-2011 collection.


above photo only, courtesy of highsnobiety

The helmet-like sunglasses' appearance makes sense when you realize they are named after Cosmonaut Yuri A. Gagarin, the first man in space. Designed to protect your eyes as well as your brain.





Close up photos by Sonny Vandevelde
Runway photos by Shoji Fujii for Romain Kremer

all info and images courtesy of the Mykita blog